ApritiModa…

Is something no one’s ever done before. It’s the melting pot of people and the incredible reservoir of crafts. A unique and unforgettable experience for both tourists and citizens.

Behind the gates of historical buildings, magical courtyards and renovated centuries-old factories, the Italian genius, culture and artisanal savoir-faire become artefacts which we often experience just as a materialistic, final outcome. ApritiModa unveils its behind-the-scenes, the places where this prized artisanal process originates.

On Saturday 23th and Sunday 24th October 2021, ApritiModa will open one hundred doors, from the north to the south of the country. A trip through Italy aimed at discovering, experiencing and falling in love with the great names that represent us in the world and with the artisanal realities that, just here, exist and resist.